Digital Business Essentials for (M)SME Owners
- Description
- Curriculum
- Reviews
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1
Module 1: Introduction to Digital Business-
Understanding the digital landscape for SMEs
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Benefits and opportunities of digital transformation
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Case studies of successful digital SMEs
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2
Module 2: Establishing Your Online Presence
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Creating a professional website for your business
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Utilizing social media platforms for marketing and engagement
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Introduction to e-commerce platforms and online marketplaces
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3
Module 3: Digital Marketing Strategies
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Basics of digital marketing: SEO, SEM, and PPC
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Content marketing and storytelling for SMEs
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Email marketing and building customer relationships
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4
Module 4: Data Analytics and Insights
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Introduction to data analytics tools for SMEs
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Using data to understand customer behavior and preferences
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Implementing data-driven decision-making in your business
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5
Module 5: Cybersecurity and Risk Management
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Understanding cybersecurity threats for SMEs
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Best practices for protecting your business and customer data
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Developing a cybersecurity strategy for your business
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6
Module 6: Financial Management in the Digital Age
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Leveraging digital tools for financial management and accounting
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Introduction to digital payment systems and fintech solutions
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Budgeting and financial planning for digital growth
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